Marketing your property management business

As a property manager, your managing your customers’ valuable asset. Real estate is an expensive purchase and they trust you to maintain their property well while it gives both them and you some revenue. You can read more about this here in another HomeKasa article. How do you continue to build on this and grow your business? You have to find new revenue sources and find new homeowners in order to grow your business. Okay, you get that. But, how do you go about doing that? Follow these key points to grow your business.

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How to grow your business as a property manager?

As a property manager, your managing your customers’ valuable asset. Real estate is an expensive purchase and they trust you to maintain their property well while it gives both them and you some revenue. You can read more about this here in another HomeKasa article. How do you continue to build on this and grow your business? You have to find new revenue sources and find new homeowners in order to grow your business. Okay, you get that. But, how do you go about doing that? Follow these key points to grow your business.

Customer reference

Your current customers are very important. If they are happy with your work, they can introduce you to other potential customers. A good reference and word of mouth goes a long way into gaining new business.

Incentives

You can also provide incentives for referrals. What’s a small referral fees for a lifetime of a happy customer who could also potentially introduce you to new opportunities? This can become a network effect. Being nice and reciprocal to people who introduce you to a potential customer keeps the relationship a two-way street!

Be found

Make it easy for potential customers to find you. List yourself in our HomeKasa property manager directory and let the potential customers know which geographical areas you cover and what services you offer. This allows customers to find you easily and expand your reach.

Content marketing

Share your knowledge with homeowners and how-to tips through our HomeKasa platform. Contribute blogs with your tips so that customers can benefit from your knowledge. Like to talk? Do a podcast or webinar with us. By sharing content, you can establish yourself as a thought leader in the industry and stand out from the competition. We are here to help!

Reduce tenant turnover

You want happy customers who can refer more business to you? Reduce tenant turnover. Every time a turnover happens, there are high upkeep costs such as painting, potentially changing carpets, etc. These things take time and leave the unit empty. Also, if the market is week, it might take you months to find the next tenant. Addressing resident’s complaints in a timely manner helps to retain them longer. Use HomeKasa’s service feature to address issues quickly.

Doing these five things will help you to grow your property management business. Many of these services are free. What are you waiting for? Get started now!

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HomeKasa offers the best property management software in the industry. Whether you have one property or many properties, there’s something in it for everyone. Take advantage of our software to maintain your home, store and manage property documents, screen tenants, handle move-in and move-out inspections, collect rents, generate reports, track expenses, manage accounting, and more. Communicate with landlords, property managers, and tenants. Stay on top of your wealth with the best property management software.

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